Overview: Calorx Foundation is a very well known Non-Profit Organization in the Education Sector. Calorx Foundation had a working site which provided information about the organization but had very poor visibility. Having realized the power of Social Networking Sites, Calorx approached Webinito to handle its Online Branding Campaigns

Solution: Online Branding for Calorx Foundation was a challenge since the website of calorx had been operational for quite some time but was not attracting enough traffic.

Webinito refurbished the site by removing technical errors in it, adding content where there was none and made the website ready for SEO. Then tasks related to SEO were performed such as adding Keywords, Titles, Description, Meta-Tags, Alt-Tags to the website. Images on the website were renamed for Google to search them.

This was followed by creating profiles of Calorx on Critical Social Networking sites such as Twitter, Facebook, Linkedin. Directory submission, Press Releases submission, Article submission were also undertaken as part of our Social Branding strategy for Calorx.

Results: Online Branding efforts by Webinito immediately reflected in increased Page Rank of Calorx. Keyword optimization helped Calorx jump on Google for the keywords provided to Webinito.

Calorx now has a presence on most of the Social Networking websites such as Facebook, Twitter, Linkedin and Youtube. Calorx articles are bookmarked in different bookmarking sites such as Delicious, Reddit, Newsvine etc.