Branding has long been the focus of most of the companies who always wanted to create engaging brands that can result in repeat customers. Organizations created Jingles, Logos, Advertisements, conducted events all focused towards a single objective, create a sustainable and engaging brand.

With the Advent of Web and more specifically the Social Media the focus has started shifting from Traditional Branding methodology to Online Branding Techniques. The idea here is to bring the customer to your engagement platform such as Twitter / Facebook / Orkut, create content which can help them relate with, create conversations and finally convert them into action by giving them offers.

A example that can be quoted here is from an IT magazine that mentioned on their website that Twitter helped Dell rake in more than USD 3 million through Twitter Followers who clicked through its posts to its websites to make purchases.

Different Social Networking platforms are used for creating a 360° approach towards Online Branding.  Prominent among them are Twitter / Facebook / Orkut (India) – for profiles and youtube / Flickr for posting Videos and Pictures.

So the obvious question is how is Online branding done and how is it different from Social Media? Check out Rajat’s blog to know more about the difference between Social Media Branding and Search Engine Optimization.

Here, we can provide you a brief idea of how it is done…

1. Learning about the Brand: At the start, we study the brand in question, what is it all about, the customers, their behavior, their social media pursuits etc. We basically try to find learn about the brand and what could be its implications when pursuing Social Media Branding for the product / organization.
2. Current Brand Status: We find out the current online brand status of the product / service / organization in question. Check out their website traffic, find out if they already have an SEO strategy in place, gather data about their Social Media presence.
3. SEO Strategy: The next step should be to execute our SEO strategy. We make the website SEO ready through on-page SEO such as adding Keywords, Metatags, Titles, Description etc. We also implement an Analytics module that will help us gather traffic data for the website and find out insights into the demographics of site visitors.
4. Social Media Strategy: A strategy is devised and executed that will create a Social Media Brand for the product  / company. This would involve the use of Social Networking Websites, Bookmarking websites, Directory submission sites. We also post articles, press releases, conduct polls, create discussion forums on polls and create engaging conversations through these efforts.
5. Online Advertising: Webinito also helps in Advertising, iff the client is interested in Advertising on Social Media sites / sites / forums where majority of their potential customers are found. Webinito helps the client choose the right keywords, optimum Bid price and good budget for Online Advertising.
6. Monitoring and Reporting: Webinto monitors the traffic on the client’s site / profiles of clients created on various social networking sites and creates a report which is sent to the client on a monthly basis. The report clearly mentions the progress done on the Social Networking front and how the client is benefited through it.